I’m feeling like an old Granny right now. I usually consider myself to be very aware of new trends and brands. I am the one who knows about that obscure flip-flop, the hot NYC handbag designer or even the name of the Obama’s dog. I know those silly random facts as I have some weird ability to retain lots of information, providing it’s generally useless (this skill did not extend to exams unfortunately). Hollister? Who-ister? Never heard of them. Oh God, is this the first step on a slippery slope in to middle age?
My (23 year old) housemate had this fab t-shirt hanging up to dry and I noticed it was longer than usual, with overall larger proportions. I tried to persuade her to sell it to me, assuming it was some weird Aussie brand she had bought with her from the Antipodes, before she told me to nip down Westfield (the latest monster shopping centre in London, for those of you non-locals) and pick one up.
Yes, it appears Hollister Co, or HCO, or just plain Hollister as it is usually referred to, completely passed me by. Now of course I am far better informed and know it’s an American Lifestyle Brand which is an off-shoot from Abercrombie and Fitch. Really? Has anyone over 5ft4 or larger than a size 10 shopped in AF recently? Maybe it’s just me but their women’s clothes might just fit one of my legs and even in the gents styles I’m a XXL (I’m 6ft2 and around a UK Size 16 - not usually an XXL!).
Despite being the second most popular brand of US teenagers in 2008, it was only in October of this year that the company came to England with it’s first store in Brent Cross, shortly followed by BlueWater, Westfield and Southampton. With plans to open several new stores across the UK this year, Hollister is not only affordable but also accessible.
So, as I was saying, Abercrombie is sized for midgets who don’t eat. Hollister t-shirts, however, seem to be cut perfectly for tall girls and women! With good length, shoulder width and excellent deep v-necks in many styles (perfect for tall girls with broad shoulders to balance the body shape), there’s lots of colour and design variations for only around £20 per shirt.
Loving the Hollister this Summer. I’ve already got three. Maybe the Oh-So-Sexy, sepia surf adverts are working too well on me. Do I resemble a Californian surf chick? Maybe.. from a large distance, with a substantial amount of fake tan, providing you squint….
Why don’t you go and have a look? If you’re miles away from any of their stores, they also do mail order online from www.hollisterco.com
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