When it comes to dressing to impress on the beach, keep it simple and let colours and prints do the talking. Do not over-accessorise! It looks fabulously stylish in the magazines, yes, but when you are over-heating and dying for a dip in the pool, you don’t need to be taking an extra five minutes to remove all of your statement jewellery. And think of the tan lines! Keep those extra special items for the evening.
SS09 is about tribal prints, nautical styles and bright colours. Check out these catwalk shots for inspiration:



A big beach bag is a must to carry all of your essentials. This summer, try a big straw bag that will weather beach conditions and comfortably hold a towel, sunscreen and a million other little bits and pieces whilst still looking effortlessly chic. See Blake Lively’s cute bag below.
Speaking of beach towels, have you tried a KIKOI? It’s a sarong and a towel in one, meaning there’s more room in your bag for magazines and that book you’ve been meaning to read all year!

Sunglasses for SS09 still follow one simple rule: The bigger, the better! A colourful and embellished pair bring a fun element to your look whilst a simple, darker look is timeless and stylish.

Shoe-wise, a simple pair of gladiators or Havaianas will suffice. Do not attempt Louboutins on the sand!
Hats are a great way to cover up messy hair and look oh-so-fabulous. They are also perfect for protecting yourself in hot weather. This season we still love the fedora, the straw trilby and the Panama hat. For the super-cool, try a visor. Check out Cameron Diaz below for inspiration.















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